Nike has the annual revenue of $36.4 billion in financial year 2018 with a market capitalization of $120.3 billion and 11000 stores worldwide. It portrays an essential appendage to conduct an industry analysis. However, Nike has got an edge over its competitors owing to several factors. Nike's main competitors include Anta, lululemon athletica, VF Corporation, Adidas, Reebok, ASICS, FILA, Puma, Under Armour, Skechers and New Balance. Asics The company specializes in athletic wear, providing footwear, apparel, athletic equipment, and accessories. The article was enlightening. can i know the name? Competitive Analysis Thank you ! Dorrene, Thanks for your positive feedback, I am glad you liked it. The article with the title, Competition comes to a Head for World Cup Sponsors was published on The New York Times on 6th June 2010. The primary business activity of the company is Rubber and Plastics Footwear (SIC code 3021). Tell us what you think? After takeover both the companies Reebok and Adidas have strong position to compete with Nike in North America. Before discussing Nike competitors, let us know the company background and information. The following strengths are the most notable in the case of Nike Inc.: 1. Academia.edu is a platform for academics to share research papers. Vans is the leading competitor of Nike and Puma. very grateful analysis. It is headquartered in Seoul, South Korea. Comparing the results to its competitors, Nike Inc reported Total Revenue decrease in the 3 quarter 2020 year on year by -0.62 %, faster than overall decrease of Nike Inc 's competitors by -7.43 %, recorded in the same quarter. The company is a major competitor of Nike. Currently, Mark Parker is the CEO of Nike. While products like FuelBand , a wearable technology that monitors physical activity, may not have been as successful as hoped, Nike still has its eye on the next “big thing”. The pandemic has discouraged physical interaction and gathering with sporting events canceled or postponed. Vans is owned by VF Corporation. All rights reserved | contact@bstrategyhub.com | Logo designed by Looka. i want to know the publisher of this analysis, Date of Publish : Dec 17, 2018 Author : SG, Quick and to the point. 7. The company differentiate its product line with several technical features like heel counters and blended gel inserts. Gupta understands how to create and implement business strategies. According to this, Adidas is the strong competitor of Nike and the second largest shoemaker in the world. Adidas group consist three subsidiaries i.e. It is a manufacturer of skateboard footwear and related apparels and accessories for women, men and children. 12. Compare Nike to its competitors by revenue, employee growth and other metrics at Craft. Every company today must effectively deal with its competition unless it is a monopoly. However, new entrants required the huge amount for the capital; therefore, Nike has the maximum market share in the footwear industry (Reuters, 2016). Puma. Adidas and Nike both are dominating the social media game at present. Interestingly both the founders of Adidas and Puma were brother and founders of Dassler Brothers Shoes. In the FY 2018 the company was able to generate $4 Billion revenue. Umbro. One of the biggest competitive pressures that Nike faces is the placement of their stores. The company considers itself distinctive and authentic with is consumers. The Threats Nike Faces Growing Competition from Strong Rivals Including H&M and Adidas. Nike is among the three top competitors in the world for sportswear and apparel. Under Armour is founded in 1996 by Kevin Plank headquartered in Baltimore, Maryland, United States. It manufactures casual and sports footwear and apparels. Nike, Inc. is a company rooted in competition. Nike offers different categories of products and accessories like sports shoes and apparel for men, women and children. Reebok. A yoga inspired athletic company, Lululemon Athletica makes athletic apparels for women and men. Other operations are in Argentina, Brazil, India, Italy, and Mexico. 9. 2. The women were left devastated and felt unsafe while working at Nike. ASICS is the top competitor of Nike. Contact Us | Privacy Policy | Terms of Service, The pharmaceutical industry is one of the primary industries and …, Sale is the process comprised of all the activities that …, Just like the evolution of humankind, humans have witnessed an …, There are three major activities, marketers used in the field …, PESTLE Analysis of The Pharmaceutical Industry, What is Sales? Using for my management program – Leadership & People Management. The company deals in different types of gears for athletes, bikers, sweaty and stretchy pants lovers and also many yoga accessories. Strong brand image 2. Nike Inc. enjoys a top position in the global athletic shoes, equipment and apparel market. Here’s why. The entire. In the industry, Nike’s has maximum or main competition; direct competitors of the company include Adidas AG, Puma AG, and New Balance etc. Nike is so large that many of the company’s suppliers depend on Nike to remain in business. 5. Low Manufacturing Cost – Most of Nike’s footwear is manufactured in foreign countries. Nike have sponsored many renowned sports teams and athletes with its top trademark “Just Do it” and Swoosh logo. The other two competitive companies include Adidas and Under Armour Company. Before we discuss the SWOT analysis of Nike, let us understand a bit of the background of the company Nike. The Nike SWOT analysis, highlights the biggest positive point of the company’s strength, i.e., its constant ability to innovate something new. It’s a great help. Needless to say, the most important strengths are Nike’s powerful brand and low product cost. ASICS Corporation is a Japanese company that designs, manufactures and sells footwear and sports equipment. Nike Strengths in SWOT Analysis. Thank you Gargi, I have been through business school not so long ago, so I can totally relate to you. Liberty Shoes. ” Nike has a healthy dislike of its competitors such as Reebok and Addidas. The SWOT analysis of Nike discusses the strengths, weaknesses, opportunities and threats of the leading footwear brand - Nike. Through the interviews, it was established that Nike did have a toxic working environment, where sexual misconduct was rampant. Samsung SWOT Analysis 2020 | SWOT Analysis of Samsung, Starbucks SWOT 2020 | SWOT Analysis of Starbucks, Microsoft SWOT Analysis 2019 | SWOT Analysis of Microsoft. – Sales Vs Marketing Vs Business Development Explained, Brick and Mortar Business – Meaning, Challenges & Examples, Above the Line ATL, Below the Line BTL, Through the Line TTL Marketing, Product Life Cycle – Definition, Stages, Examples …, Brick and Mortar Business – Meaning, Challenges …. Nike's top competitors are Adidas, Anta Footwear Company Limited and ASICS. Reebok is a subsidiary of German company Adidas Group. From releasing new product lines to building new brands, to outsourcing, and establishing a global presence alone is an extraordinary achievement. Some of the most notable competitors against Nike include Adidas, Reebok (which Adidas acquired in 2006), Puma, Under Armor, H&M, and Lululemon. Reebok manufactures variety of assortment but according to Reebok, customer top rated product is Reebok CrosFit Nano 8. Competition in the athletic wear industry has increased a lot. Nike global presence is another key strength. Through this SWOT analysis of Nike, you will be able to understand the business model of the brand. It designs and sells shoes for a variety of sports including baseball, golf, cheerleading, volleyball, tennis and football. Deliveroo Business Model | How Does Deliveroo Make Money? 3. Nike Competition Competitors Below are the top 12 Nike competitors: 1. The company is engaged in development, distribution and marketing its product lines worldwide. S.K. A Five Forces Analysis, based on Michael Porter’s model, points out that competition, customers and substitutes are the most important external forces in Nike’s industry environment. In accordance with Porter’s 5 Forces, Nike has faced competition by using different and distinct capabilities in marketing. Competitor analysis begins with identifying present as well as potential competitors. finding a solution against these environmental issues. Whether it is the sports shoe business or the active sportswear apparel, Nike has always left its competitors wondering about the … Fila is another sportswear manufacturing company and also a top competitor of Nike. Nike is an American multinational company that deals in the designing, manufacturing, marketing and selling of sports footwear, apparel, equipment and other related accessories. How Does Credit Karma Work and Make Money? Converse. This component of the SWOT Analysis deals with the internal strategic factors that support business development and competitiveness. nike.com Competitive Analysis, Marketing Mix and Traffic . Phil Knight and Bill Bowerman probably could not have imagined in 1962 to what degree their $500 investments would yield in 2000. The recent years have been quite profitable for the brand. While the strategy is great and welcomed, it contradicts Nike’s strategy that favors innovation over sustainability. According to this, Adidas is the strong competitor of Nike and the second largest shoemaker in the world. Skechers is a designer, manufacturer and marketer of athletic, casual and performance focused footwear for men, women and children in more than 170 countries. Adidas. Lack of Diversification: Nike’s over-dependence on sporting apparel or lack of diversification is a major weakness. 1. I am glad you liked our analysis. Lululemon is a major competitor of Nike and Under Armour. However, due to the success, Nike has gotten the company now provides athleisure wear as well. Puma is a German multinational brand that designs and manufactures variety of athletic and casual footwear, apparels and accessories. Nike’s steady competition in the 1980s was Reebok. Benchmark and track your performance relative to your competitors. The company was founded on the principle that it would make shoes for anyone who could walk or run and this has been the guiding philosophy behind Nike. Nike is headquartered in Beaverton, Oregon, USA. Skechers USA Inc. is a lifestyle and performance footwear brand founded in 1992. Under Armour products are used by all levels of college and professional players as well as general consumers who love active lifestyle. The biggest strength of Nike is that it is an extremely competitive organization with its approach of “Just Do It” slogan for its brand epitomizing its attitude towards business. He is passionate about analyzing and writing about businesses. I am guessing the presentation is for school? Some even left their jobs. 2. Hey, who is the author of this report and what year was it finalized. The Tax Act offset it revenue growth as Nike net income of $1.9 billion as a result of 54% decrease as compared to previous FY 2017. Extensive global production and … The company offers many sports-inspired products like training and fitness, golf, basketball, football and motorsports. Innovative Products: Given Nike’s focus on R&D, as mentioned in the strengths section of this analysis, the company is typically on the forefront on product innovation. If the crisis discourages sporting events for longer, Nike’s losses can be catastrophic. Several sporting teams are on the brink of collapse. Primary Competitors Internal Environment Internal Environment Adidas Iconic logo has 3 other brands (Reebok, TaylorMade, Rockport) Puma growing apparel sales expanding into more sports Under Armour success in sports clothing footwear gaining popularity, began in 2006 New Balance This Canadian company granted revenue of $2,648 million in 2018. NIKE FIVE FORCES ANALYSIS. Larger companies tend to have major economies of scale over smaller companies in areas such as distribution and marketing. Your information is safe and will never be shared. Reebok is another competitor of Nike Inc. Reebok is a footwear and apparel company that designs, manufactures and distributes CrossFit, fitness, running footwear and clothing. In recent years ASICS running shoes brand is ranked among top footwear brands in the market. It was found by, in the communities. We respect your privacy. Hi Divya, Most of the information is from Nike’s annual report and few points have embedded hyperlinks for references. Auditor's conclusion. The fiscal 2020 proved to be successful for Nike. However, the customers of the Nike’s have the brand awareness and this is the reason that the company put more effort in the products. In our case the major competitors of Nike are Adidas and Reebok. The brand has excellent marketing campaigns and, Recently, a former employee accused Nike of, Multiple female employees reported that they had complained to the HR but saw no action being taken from their part. Puma is considered as Nike competitor in sport footwear and apparels. Your favorite Nikes might be made from forced labor. Contradicting Strategies: Nike pledged to shift all its facilities to 100% renewable energy with net-zero carbon emissions under the “Move to Zero” scheme. – SG. Unique designs, great product quality, product and process innovation, and marketing have helped it achieve a strong competitive edge. It is having more than 73000 employees. Its Headquarter is situated in Manhattan Beach, California. Like most big companies, Nike has a number of strengths. This report is about a competitive analysis watch based on competition in the sportswear industry, dominated by Nike Inc., followed by Adidas and Puma. Adidas brand valuation is $14.3 billion and revenue amounted for … We have conducted a comparative analysis of the balance sheet and the income statement of Nike, Inc. (hereafter – the "Company") for the year 2019 submitted to the U.S. Securities and Exchange Commission (SEC). One attribute to such capability is its value or benefit offered to its customers. Multiple female employees reported that they had complained to the HR but saw no action being taken from their part. 4. Here’s a detailed breakdown of Nike SWOT analysis. Bata. Nike is headquartered in Beaverton, Oregon, USA. Nike is trying to increase the Non-US stores, as a result, the International Converse stores reach to 45. It is founded in 1966 and headquartered in Santa Ana California. Reebok, Runtastic and TaylorMade. Nike is the world’s no. Nike has no factories. The competitive analysis of market share gives Nike a clear edge over Adidas. Nike is amongst the top three companies i.e. An industry analysis gives information regarding probable sources of competition (including all the possible strategic actions and reactions and effects on profitability for all the organizations competing in the industry). Lot of clarity in the format – the SWOT is explained. Competitive Analysis The chief competitors to Nike are Adidas, Reebok, Under Armor and Puma and the minor competitors are ASICS and VANS. Nike Background. The paper presents Nike’s greatest strengths and weakness and evaluates general environment as well as forces of competition. Thanks. Group 4: Josh Fernino Brent Hare Victor Hemmati Lance Hollister Chris Kerschen Ty Parasiliti Vincent Ukwu 2. Fila. I need this info for citations. In 2005, Adidas acquired Reebok for $3.8 billion. Its US-based stored and factories are 392. The women were left devastated and felt unsafe while working at Nike. Good read. New Balance Athletics Inc. also New Balance was founded in 1906 by William J. Riley. Nike Inc.’s SWOT Analysis. The New York Times conducted interviews with 50 former and present Nike employees to investigate the company culture. Nike’s main competitor is Adidas which, after the acquisition of Reebok, has become the closest competitor in terms of revenues and market share Adidas AG – The Group’s principal activities are producing and marketing of sports goods. Although the brand is still in debt, the next few years look promising. The CEO ensures that Nike will help to contribute. Company: Nike  CEO: John Donahoe Year founded: 1964 Headquarter: Beaverton, Oregon, USA Number of Employees (FY2019): 76,700 Type: Public Ticker Symbol:  NKE Market Cap (Oct 2020): $198 Billion Annual Revenue (FY2020): $37.4 Billion  Profit | Net income (FY2020): $2.54 Billion, Products & Services:   Athlete wear | Apparel | Sports equipment | Leisure footwear | Accessories Competitors: Adidas | Puma | Anta | New Balance | Under Armour | Lululemon | ASICS | V. F. Corporation, Nike swoosh logo is inspired by the Greek goddess of victory, Nike. It is because of the athleisure trends and for the high demand during the Olympics. Nike, Adidas and Reebok and these two companies are the top competitors of Nike Inc. It’s hard to talk about Nike without the “swoosh” logo, ... Nike, Inc. A management consultant and entrepreneur. Thank You. Nike vs Adidas: Social media following. In the fiscal year 2020, Vietnam produced 50%, China produced 22%, and Indonesia produced 24% of total Nike’s footwear. Author: S.K Gupta First published: December 17, 2018 Last updated: Oct 06, 2020. 8. This competition in the market results in the company to strive to have to best products and on the market. Under Armour. Reebok revenue is amounted for $2 billion in 2017. Copyright © 2020 Business Strategy Hub. Nike is known as a brand of sports shoes mainly. The following points provide you a bit of Nike’s background: The company is known with the name Nike Inc. Nike was established during the year 1967 and is headquartered in Oregon, United States. Nike’s strengths are the primary drivers of the company’s growth and global leadership in the sports shoes, apparel and equipment market. According to craft.co Lululemon has a capitalization of $17.5 billion. Some even left their jobs. Nike sponsors the top athletes and gains valuable coverage through the media. Nike, Inc. is an American multinational corporation. See Nike's revenue, employees, and funding info on Owler, the … Thanks it will help me my upcoming presentation. Join our newsletter today to get updates on the latest posts! It’s to easy to understand and explain to others.. New Balance is a Multinational Corporation headquartered in Boston, Massachusetrts, United States. Non-US based store and factors are 790. who wrote this article ? Nike competitors analysis Who is Nike biggest competitor? In 1948, they were agreed to split the company and founded two companies Adidas and Puma. One of Nike’s best PR decisions was signing Michael Jordan as a celebrity endorser in 1984. Did you find this article interesting? competitors. . The total number of worldwide Nike stores and factories are 1182. The Washington Post. However, it also makes athletic apparel and gear. Nike has grown exponentially in the last decade. Here’s why. Skechers is the top performer in United States and one of the top Nike competitors. Nike’s primary goal is to supply athletes with exceptional products and wearable that aids them in better sports performance. Deloitte: Mission Statement | Vision Statement| Values | Culture, Starbucks Mission Statement, Values, Principles, & Sustainability Goals, Uber: Mission Statement | Cultural Norms | Principles | Philosophy (2020), Amazon: Mission | Leadership Principles | Philosophy (2020), Nordstrom: Mission | Vision | Core Values (2020), Your favorite Nikes might be made from forced labor. Rapid innovation processes 3. New Balance has a premium brand image and amongst one of the top Nike competitors. New Balance. Xu, V. (2020, March 17). If the relative market share which is above 33% therefore it is considered to be strong since Nike’s in this case has a share of 47% its relative market share will be considered the strongest from its competitors. • List of NKE Competitors With net margin of 14.33 % company achieved higher profitability than its competitors. UA generated $5 billion revenue with a market capitalization of $7.7 billion. After passing through many ownerships finally purchased by Fila Korea in 2007. Nike’s top competitors include Anta, lululemon athletica, VF Corporation, Adidas, Reebok, ASICS, FILA, … Annual revenue of Puma is amounted $5.5 billion. Save my name, email, and website in this browser for the next time I comment. Nike has signed top athletes in the sports of Football, Basketball, Soccer, Baseball, Cycling, Golf, Tennis, Skateboarding, Boxing, Track and Field and Formula 1 Racing. Woodland. Nike has become one of most recognizable companies in the entire world Nike is now the most popular … Here we will conduct a detailed analysis of Nike competitors. Adidas formerly known as Dassler Brother Shoes is the designer, manufacturer and marketer of shoes, clothing and accessories. With all the strong competitors, Nike has managed to hold the position as the leading brand however this does not mean that Nike does not have constant competitive pressures to face and other businesses to look out for. I have tried to provide a complete list of Nike competitors. Nike not only dominates almost half of the United States athletic apparel market, but it is also newly considered as the most valuable sports apparel brand in the world. Is Nike biggest competitor and headquartered in Beaverton, Oregon, USA is.. Reported that they had complained to the HR but saw no action being taken from part... Today must effectively deal with its top trademark “Just Do it” and swoosh logo were... 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And website in this browser for the next time I comment companies, Nike has a brand... March 17 ) not tie up cash in buildings and manufacturing workers shoes and apparel notable in the format the. For a variety of athletic and casual footwear, apparels and accessories like sports shoes mainly, Oregon,.. Activity of the SWOT analysis of Nike ’ s strategy that favors innovation over sustainability the International stores. They were agreed to split the company is also engaged in development distribution...